"Cardi B excels at humanizing her stardom by embracing her individuality and never hiding the less-marketable aspects of her life. Her unusual rise to fame became her dominant narrative, which she could then harvest and feed back into her music and appeal directly to those who have but few options to work morally questionable jobs for a living. As Cardi B personifies, authentic, personal and culturally relevant connects and inspires people far and wide in powerful ways. This "Cardi B effect" is driving a culture shift, one where brands can tap into motivations and transform their marketing."
- Jennifer Perry, journalist
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